Brussels Marrakech Peking

Atmosphere of Morocco (Marrakech) on the one hand and China (Peking) on the other hand; holiday pictures, memories from holidays, clichés. The excitement of Moroccan markets recalls the smell of mint and coriander, tambourines are hit enthusiastically. A Chinese waiter lifts a Peking duck from a hook; on his face the eternal smile. One nearly inadvertently watches the pictures and no thought is given to the relativity of images.

But is that really the case?
How relative are images?
And how solidly are image icons rooted in our collective memory?